Sunday, February 11, 2007

When You First Start Out In Home Business, Network Marketing

Wonder how you can get in profit "fast"? Read On!...

When you first start out in home business, multi level marketing (mlm), network marketing or whatever you want to call it, it’s important that you have focus on advertising, just get your links out there, I don’t care how you do it, if it’s is by Traffic Exchanges, Forum Posting, Article Writing or other form for advertising. Stay focused on that and you are going to make it!

But when building an online business it’s important to have a system, or it’s is going to be very hard, almost imposable I think. Just throwing your primary program links out there will not work! Trust me I have tried. That’s why I use the Pay-it-forward 4 Profits / 3 Step Secret system

With this system you get it all, a great funded sponsoring opportunity free training (training calls, and a 30 day success guide), an autoresponder with tons of pre written e-mails, and much more!

And it’s not just a system, if you don’t have a business yet, we can help you choose the right one for you.

Staying motivated can be hard the first weeks and months because nothing is happening, but remember network marketing is not a “get rich quick scheme” it takes time to build a active downline that really works hard, it’s not done overnight, like some of the advertising make it seem. But if you use the right system and advertise your business you will be in profit by 3 months on average, these are the numbers that I am getting from my downline and business partners. Here we are talking about people that never had an online business before or knew how to advertise online

But the key is staying focused and motivated, do something every day! And by that I mean advertise, Write a new ad, post something on a message board, and write a new Google Adwords ad. If you do, you are going to be richer beyond your wildest dreams!

I stay motivated by listing to training calls and motivations tapes, hearing speakers like Jim Rohn and Zig Ziglar really makes you feel on top of the world even on a rainy day. You need to feed your brain with good philosophy and advertising techniques, listen to a CD in the car or on the bus, whenever you have the time, and I promise you, you’ll thank me for it later.

To Your Success

Tomas Hoff

tiger@thesun.ws
http://www.3stepsecret.eu

Tuesday, October 03, 2006

10 Steps to Creating Your Internet Marketing Plan
Copyright 2006 Donna Gunter

If you're the owner of a small service business, having a
solid Internet marketing plan in place can both increase
your name and brand recognition locally in your geographic
area, as well as expose you to a whole new set of potential
clients throughout the world. If you have a business plan
or vision that is written, you only need to integrate this
Internet marketing piece into that existing plan. However,
if you are like many of my clients, you carry your business
and marketing plans in your head without bothering to
commit anything to paper.

Here are ten considerations you need to make as you
complete your Internet marketing plan:

1. Objective of Internet Marketing Plan: What do you want
to accomplish by using Internet marketing? To find new
clients? Provide services and info to existing clients?
Sell services or products? Educate your target market or
your staff about your product or service? Create an online
community for your target market? How much money to have to
spend each month on this Internet marketing plan? Having a
goal and budget in mind will make your marketing more
effective.

2. Marketing Funnel: The most successful online business
owners have a marketing funnel (think of it as an upside
down triangle) through which they "funnel" clients. The
process begins from the wide top of the funnel,
representing low-cost products or free give-aways, and
moving clients down through the funnel to the narrower
portions which represent gradually increasing investments
from the clients from your higher-priced products and
services. What products and services do you currently
offer? Are they at varied price points that would create a
funnel effect? What plans do you have to increase your
product or service line? Will those new offerings plug
gaps in your marketing funnel?

3. Your Competition: Knowing and understanding where you
stand among your competitors can you help you strengthen
your marketing message. Do a keyword search for the terms
someone might use to find your business online. Write down
the URL's of your top 5 competitors. How popular and
relevant are their sites? You can check their traffic
ranking with Alexa, http://www.alexa.com/#traffic, as well
as see what other sites link to them. Does your competition
offer something unique? Where are the gaps in the service
or product offerings?

4. Target Market: Instead of trying to marketing to
everyone (the shotgun marketing approach), find a clearly
definable target market that you can easily describe and
locate. Are they male or female? What age group? What
industry? What socio-economic group? Where do they hang
out on- and off-line? What do they read? To what groups and
associations (real and virtual, personal and professional)
do they belong? How much money do they make? Can they
easily afford your product or service? What keywords are
they using to search for businesses like yours online?
(Note--you can do keyword research with free downloadable
software, http://www.GoodKeywords.com).

5. Solution to a Problem: The reason that someone will
buy your product or hire to you to provide a service is to
solve a particular problem that they have. What problems
and issues plague your target market? How does your
product or service solve that problem? How does your
solution differ from that of your competitors? What makes
you uniquely qualified to provide the solution to their
problem?

6. Branding Your Business: Your domain name can either
help you be memorable or cast you into a sea of "brandless"
solutions. At a minimum, you'll want to buy both your
personal name as well as the name of your business in the
.com version, if it's available. Then buy the .com
versions of your product names and program names. If you
use a full-featured domain registrar, you'll be able to
point and mask these domains to internal pages of your web
site, or use them as stand-alone sales letter pages.

You may also think of problems faced by your target market
or solutions that you provide and buy domain names in the
.com version of those as well. Internet marketer Dean
Jackson brands his ebook on how to stop a divorce by owning
the domain name, StopYourDivorce.com, This is a compelling
solution to his target market -- men who have been ignoring
their wives' complaints of marital dissatisfaction and come
home one day to an empty house and a note telling him that
she's filing for divorce.

7. Assess your website. Your web site should be visually
appealing, with one primary font for the text and a simple
primary color scheme, along with an easy-to-navigate
layout, and readily identifiable buttons to link to other
pages in the site. Your content should focus on and
address the problems of your visitors and how your product
or service can help solve their problems. Rather than
listing the features of your product or service, detail the
benefits they'll gain from purchasing your product or
service. People rarely buy features -- they buy benefits.
Don't depend on your web site designer to write your
content -- that is best done by you, as you know your
business and your target market better than anyone.

Present a clear call to action that is clearly shown on
every page of your site. In an online business, your
primary call to action should be getting the visitor's name
and primary email address by asking him subscribe to your
ezine or by giving him access to a free ecourse, special
report, audio recording, or ebook. Lastly, provide an
abundace of readily available information to demonstrate
your expertise (articles, blog posts, free downloads,
giveaways, contests). Your visitor is always asking WIIFM
(What's In It For Me) -- make your web site about your
visitor, not about you.

8. Online Business Management Technology: Do you have
access to the appropriate services and technology that will
help you sell your product or service online? At a minimum
you'll need a merchant account (permits you to take credit
card payments) that includes a virtual gateway (enables you
to process transactions online) and a full-featured
shopping cart that will permit you to sell both physical
and electronic products and create a series of
autoresponders to follow up with buyers and non-buyers
alike. Depending on your marketing plan, you may also want
to investigate email newsletter distribution services,
online appointment setting services, stand-alone
autoresponders, blogging software, article submission
sites, online press release distribution services, website
content management services, and links exchange management
services and software.

9. Internet Marketing Strategies: How will you create
traffic to your website? There are countless ways to do
this, including: pay-per-click purchases (in which you buy
a keyword at a search engine and pay for placement on that
search engine for that keyword and pay for each visitor who
clicks on that link and is sent to your site); organic
search engine listing ranking (in which your site comes up
at the top of the non-sponsored listings on a search engine
by having keyword rich descriptions in the page title and
page desciption meta tags and then optimizing each page for
no more than 3 keywords in the first 250 words on a page);
well-written email newsletter that is published on a
regular basis; submission of articles on topics related to
your target market to article submission directories;
regularly post entries to a blog aimed at your target
market, full of content discussing issues related to that
target market; series of podcasts containing interview with
experts of interest to your target market; ongoing series
of teleconferences containing value-added content for your
target market; submission of online press releases with new
tips information for your target market; exchange relevant
links with others in different industries with the same
target market;

10. Building a Team: You'll never be able to do this all
alone. The most successful business owners don't even try.
You need to add experts to your team who are great at what
they do so that you've got the time and energy to go out
and do what you do best -- selling your products and
services to your target market. Some great experts to add
to your team include a virtual assistant or online business
manager, an online business coach, a web site designer, a
graphic designer, a writing expert (editor, ghost writer,
proof reader or copy writer), a bookkeeper, and
intellectual property attorney, to name a few.

To conduct a successful Internet marketing campaign, you
need to integrate your plan into the overall marketing
plan/business vision that you have for your service
business. Some businesses will thrive off Internet
marketing alone; however, for most, Internet marketing
simply complements and enhances your offline marketing
strategies.
-------------------------------------------------------------
Tomas Hoff
Pay It Forward 4 Profits
The Sun
-------------------------------------------------------------

Monday, October 02, 2006

Internet Marketing And The Tip-Over Point
Copyright 2006 Donovan Baldwin

People in network marketing and internet marketing are
always looking for the tip-over point.

The tip-over point is hard to pinpoint, but its effect can
be awesome and hard to miss.

Let's say you have signed up with a new internet business
opportunity. You have your website, and you have done all
the promotional stuff...search engine optimization, built
an opt-in mailing list, post on forums, write
articles...the whole nine yards. Then you wait. Maybe an
order or two trickles in, but after a while, that dries up,
if it ever happens at all.

So, you try a couple of new tactics, redesign the page,
join a couple more forums, try some free classified
advertising and sit back again. Same thing.

Now, at this point, 99.99999% of new internet marketers or
network marketers are going to throw in the towel and start
telling anybody they meet that internet marketing and/or
network marketing is a scam...a rip-off!

Here's a fact for you. It is going to take time to make
your home or internet business successful. Even if you are
doing all the right things, success will probably not come
to you overnight. Even if you DO the right things, you are
more likely to be successful if you KEEP doing them!

It's sort of like pushing a rock up a hill. You pushed it,
you moved it, and the place you are trying to get to with
the rock is closer, but you aren't there yet. As you
continue to push, you may hit rough spots or slick spots,
and even slide back down the hill from time to time, but if
you keep on pushing, you will eventually reach a spot where
things change.

With pushing a rock up a hill, it's the crest of the hill.
You just keep doing what you've been doing, and the rock
will reach the crest of the hill. Depending on the slope
of the downhill side, and the speed with which you were
pushing when you hit the top, and the snags that might get
in the way, you will find pushing the rock just got easier,
and you might not even be able to catch up with it at all.

There's a spot in internet and network marketing that is
similar. You've been placing the advertisements, writing
the articles, visiting the forums with little or no signs
of success. Then, one day, you find that you've made a
sale. The next one might be a day or a week away, but you
keep doing what you've been doing and they get closer
together...maybe even several in the same day.

You have finally reached the tip-over point. That's the
point in which all that you have done has pushed your home
or internet business onto a plane where it almost seems
like it has a life of its own. However, if you quit doing
what you've been doing, things might slow down or come back
to a stop.

People in multi-level marketing (MLM) sometimes get to
really see the tip-over in a way that non-MLM people seldom
do. I've had friends in multi-level marketing who spent
all their time trying to sell product and just recruited
the occasional new down line member. As commonly happens,
most of these people fall by the wayside and never really
produce anything. However, if enough people have been
added to the down line, it is likely that some quality
producers will emerge. When enough of these people have
been added and they have gotten their collective feet on
the ground, they can make a network marketing, or internet
marketing, business grow by leaps and bounds.

I often mention my two friends who became millionaires in
two different network marketing programs. Neither made
tons of money from their own sales. Both took between
three and four years to hit their tip-over point. When it
arrived however; when they had enough people in their down
lines that were producing income and building THEIR down
lines, that's when my friends saw their checks skyrocket.
One month, one was showing me a check for over $25,000.00.
Two months later, he got one for over $50,000.00. A few
months after that, he was making over $100,000.00 a month!

Now THAT'S a tip-over!
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Tomas Hoff
tiger@thesun.ws
http://www.thesun.ws
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